About David

I’m a transformation executive. For more than 20 years I’ve worked where strategy meets delivery: setting the direction, designing the operating model that makes it real, and staying with it until it lands.

Today I’m Executive General Manager at FromHereOn, a business-design and transformation firm. I lead the advisory practice, and our own AI-native transformation, across a blended workforce of around 45 people.

About eight years of my career was in public-sector and critical-infrastructure roles where I owned the outcome directly.

What I’ve learned

Most transformations don’t fail on strategy. They fail in the gap between the strategy document and the way work actually gets done.

Closing that gap takes three things: an operating model people can run, governance that surfaces problems early, and leaders who own the change rather than delegate it.

What I keep working on

  • An operating model people can actually run, not a diagram that survives until the next restructure.
  • Governance and assurance that make bad news travel faster, instead of producing more reports.
  • Building transformation and architecture capability that outlives the program that created it.
  • What AI changes about who does the work, and how decisions get made.

How I work

I’m a systems thinker with a people bias. I studied computer science and organisational psychology, and I’ve used both ever since: the structure has to work, and so do the humans in it.

Very little of what I know is original. I learned it from people who had to live with the consequences of a decision — executives who made hard calls in public, and the frontline leaders who then had to make them work.

I’m a practitioner of what I write about, currently leading my own firm’s shift to AI-native ways of working — the most interesting organisation-design problem I’ve seen in years.

I’ve got enough wrong over 20 years to be sceptical of certainty, my own included. The approach I’ve come to trust has held up across government, health, transport, higher education, energy and global corporates — not the only way to do it, but the way I’ve seen work.

Beyond work

Things that fascinate me, and that rarely make it into the writing:

  • Weightlifting. 25 years under the bar. Best squat 140 kg, best bench 115 kg, best deadlift 160 kg.
  • Piano. Something of a pianist, and the proud owner of a Kawai grand.
  • Native gardening. A recent enthusiasm, and a slow education.
  • Philosophy. I read widely in existentialism, Stoicism, Epicureanism, Buddhism, speech act theory and ontology. The speech-act material has been more useful at work than it has any right to be.
  • France. Five years living in Grenoble and Marseille, which is where the French comes from.

Credentials

Climate change and sustainability, University of London · Digital Leadership, AGSM @ UNSW · SAFe Program Consultant · ITIL Service Strategy · Prosci Change Management Practitioner · AWS Cloud Practitioner · French (C1)

I’m based in Sydney. If you want to see how I think, the writing page is the best place to start. For where I’ve worked and what it produced, LinkedIn has the record.