According to a research group at the University of Cambridge focused on climate mitigation, NONE of the climate mitigation measures discussed at COP will be implemented in time to achieve the 2050 global carbon reduction targets.

Either because no progress has been made over the last 20 years of discussions, or because it will take another 20 years for these technologies to sufficiently scale or become effective.

This isn’t an argument for stopping that work – it’s critical it continues. But other actions are required as well: new services and products designed for this conflux of constraints, needs, and urgency.

The 5 short (evidence-based) videos are well worth watching, especially #5 which goes into the opportunities for business in enabling these new actions, using the constraints as the means to innovation and invention.

Leave a comment

Your email address will not be published. Required fields are marked *