Some easy to find articles prove that sustainable, humanistic companies do better.
The trick, I guess, is turning this evidence into a updated business strategy. The work is then redesigning the business into the shape of that strategy.
But the message is clear: sustainable, humanistic companies do better.
Some proof:
- Companies with robust sustainability practices demonstrate better operational and investment performance [From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance, Oxford University].
- Companies that invest in environmentally sustainability perform better in the stock market than equivalents that don’t prioritise these [Green Winners, AT Kearney].
- Companies with better sustainability performance are more resilient during economic crises [Rodenburg].
- Companies (I’m including all organisations here) that prioritise humanistic cultures do better financially than those that don’t. [Human Synergistics, Corporate Culture & Performance, Kotter & Heskett]
- Companies that prioritise a stakeholder orientation (employee, customer, supplier, wider society) outperform the market by 10x [Firms of Endearment, Sisodia].